Media & Platform Strategy

Modern marketing lives across platforms—but not every platform should carry equal weight. We map your owned, earned, paid, and shared media landscape, defining the role of each channel based on your objectives and audiences. LinkedIn might be your lead gen engine. Instagram might be your credibility builder. Or maybe it’s the other way around.

We recommend the right mix—not based on trends, but based on fit. This foundation informs everything from campaign planning to team resourcing, media spend, and creative execution.

KPI & Goal Alignment

Measurement starts with clarity. We develop custom KPI frameworks aligned to your brand and business goals—whether you’re focused on awareness, engagement, conversion, or retention. These KPIs aren’t pulled from a template; they’re built to reflect your strategy, sales cycle, and customer journey.

We also help establish performance baselines, so progress can be measured honestly—not just by last month’s numbers, but against meaningful benchmarks. This is especially valuable for rebrands, platform transitions, or post-launch tracking phases.

Campaign Performance & Optimization

Good data helps you move faster. We build live dashboards and custom reports that surface what’s working—and what isn’t—while it’s still in motion. Our team offers optimization recommendations in real time, guiding content pivots, audience segmentation, channel tweaks, and UX improvements.

We don’t just hand off reports. We embed data review into campaign rhythms, partnering with your internal team to monitor trends, test hypotheses, and build institutional knowledge.

We also model performance across content, channel, and experience variables—helping you understand how small shifts can produce outsized returns.

Testing & Conversion Strategy

Every campaign is a chance to learn. We design A/B and multivariate testing plans to validate message variants, creative formats, and landing page experiences. Our CRO process includes UX optimization, heatmapping, and attribution modeling to ensure your marketing is as effective as it is on-brand.

Whether you’re trying to boost engagement, reduce bounce, or increase conversion velocity, we help you move beyond gut instinct to data-informed decision-making.