Health & Wellness Brand Marketing

Branding for Healthcare Systems and Providers

Hospitals and health systems have unique challenges: complex audiences, tight regulations, and the delicate work of communicating trust. Our work with Bay Area Hospital, Marin Health District, and NWSDS has centered on just that—building brands that are not only accessible and compliant but deeply human. We’ve redesigned websites to meet WCAG and ADA standards, elevated messaging around patient care and community leadership, and developed recruitment campaigns to attract physicians, nurses, and staff in a fiercely competitive talent market.

We also understand that in healthcare, reputation is everything. That’s why our strategies often lean on personal storytelling, social proof, and emotionally resonant design. For example, our rebrand and digital strategy for NWSDS centered on testimonials and referral partners—tools that guided users to services with confidence. For Kaiser Permanente, we helped create physician-facing and patient-facing communications that aligned with their massive reach while maintaining intimacy and clarity at every touchpoint.

Elective Medical and Aesthetic Services

In the world of elective health—surgery, skincare, aesthetic medicine—branding is the front door. It’s how trust is formed before a consultation is even booked. We’ve helped shape that first impression for places like Bensimon Center and Vanderveer Center, where messaging, tone, and imagery need to feel elevated but never clinical. Our work spans naming, positioning, web, social, print, and video—creating a throughline of confidence, care, and clarity across every touchpoint.

When Dr. Elizabeth Vanderveer launched Volante Skincare, we helped take her 7VITAE botanical formula from lab to shelf. It wasn’t just about looking clean—it was about helping people understand what set her apart in a saturated space. That’s where our cross-category experience came in handy. We used insights from our work with consumer brands, health tech, and even CPG to bring a freshness to the luxury skincare game that felt earned, not exaggerated.

Innovating at the Intersection of Health and Technology

Sometimes the work is building what’s never existed before. That was the case with Tekagogo—a platform connecting dentists and techs in real time. We helped them create a brand from scratch: naming, brand voice, UX, messaging, and go-to-market strategy. It’s tech with a pulse, solving real problems in an industry that’s notoriously slow to change. And that’s exactly where we shine.

Whether it’s a patient portal, an internal dashboard, or a full-scale e-commerce platform, we approach health tech as both users and storytellers. We’ve worked with digital medical records platforms (DrCloudEMR), FDA-regulated device companies (Fotona, Orascoptic), and fast-moving health startups. The throughline? Making the complex feel intuitive—and building brands that earn trust before a single click.

Branding for Fitness and Performance Brands

Fitness brands live in a space where aspiration meets action—and expectations are high. We’ve had the opportunity to work across that spectrum, from global players like Nike to hyper-local gyms like Portland Team Fitness. Whether the ask is global storytelling or a storefront rebrand, we know how to connect with audiences who aren’t just looking for a product—they’re buying into a mindset.

With Nike, our work has included supporting sustainability messaging and retail initiatives, drawing on storytelling that resonates with purpose-driven consumers. For Portland Team Fitness, we helped craft a brand that feels as strong and welcoming as the community it serves, using design and messaging to build loyalty one member at a time. And for emerging brands looking to gain a foothold in an oversaturated market, we bring strategic positioning, visual systems, and content that cut through the noise and drive conversions.

This isn’t just about bold typefaces and energetic color palettes. It’s about understanding the psychology of motivation and designing experiences that push people forward—whether they’re training for a marathon or just showing up for themselves today. Our cross-industry insights—from CPG to tech to healthcare—give us a unique edge in this space, helping fitness brands move with relevance, clarity, and staying power.