Entertainment Brand Marketing

Campaigns and Digital Identity for Cultural and Media Brands

We partner with storytellers—those crafting entire worlds through film, music, tech, and performance. For clients like LAIKA, Halo, and MTV, we’ve provided campaign support, digital architecture, and brand systems that align with the energy and ambition of their worlds.

With Halo, our work spanned interactive marketing support and fan engagement strategies—helping a franchise with a global following stay nimble in a fast-moving digital culture. For LAIKA, known for its handcrafted storytelling, we’ve developed communications materials that align with their artistic identity while also resonating with their broad fanbase. From high-level content strategy to rollout toolkits for in-house teams, our goal is to support studios in delivering consistency without compromising creativity.

We also collaborate with organizations sitting at the intersection of performance and destination, like Portland Center Stage, Festival Napa Valley, and Oregon Symphony. For the Symphony, we created the “My Source” campaign—an omni-channel initiative using real people with unexpected connections to classical music to reframe the conversation around relevance and access. By positioning arts institutions as sources of inspiration for athletes, entrepreneurs, and everyday creators, we helped shift the perception from elite to essential.

Loyalty Systems and Fan Engagement for Sports and Events

Fans aren’t just watching—they’re participating. Our loyalty programs and engagement strategies meet them where they are: on their phones, in the stands, and in their communities.

With the Boston Bruins, we reimagined loyalty from the ground up. Our system didn’t just reward points—it created access. Flying with the team. Sitting on the bench. Real moments that build real devotion. For the Buffalo Bills, our “My One Buffalo” platform connected multiple sports franchises into one unified experience—gamifying engagement with everything from tailgates to trivia.

And we’ve spent years working with Nike across sports categories—football, baseball, training, and ACG—refining product positioning, reviving legacy campaigns, and designing activation strategies that scale from local to global. Our loyalty work doesn’t live in an app; it lives in behavior. We map out what fans value most and deliver brand systems that reward them in ways that matter—emotionally and economically.

Brand Strategy for Athletes and VIPs

We help athletes pivot from highlight reels to headlines. From Ahman Green to DeSean Jackson, Antonio Gates to Brandon Marshall, we’ve worked alongside pros ready to own their next chapter.

For Ahman Green, it was crafting a public identity that balanced Green Bay legacy with comic book fandom. We turned a love for Batman into a brand asset—and a pathway into pop culture. With Brandon Marshall, we built a platform around mental health advocacy, anchoring his efforts in storytelling and design that felt as personal as it was powerful.

Our VIP work always starts the same way: with a conversation. We get to the heart of what drives the person, and then shape a brand system—name, message, visuals, and voice—that supports them across interviews, partnerships, philanthropy, and personal ventures. The goal isn’t just visibility—it’s impact. And whether that’s a foundation, a media company, or a TikTok handle, we make sure it’s built to last.

Designing Experiences for Places People Actually Show Up To

You can’t fake a good time. From zoos to theaters, bowling alleys to music festivals, we help venues build experiences that are branded, intentional, and actually fun.

Take KingPins. What started as a local bowling alley is now a multi-location destination with craft food, VR games, and laser tag. We helped turn a family staple into a full-blown lifestyle brand—reworking the visuals, the language, and even the way guests flow through the space. It’s not just bowling—it’s “eat, roll, and play,” and that promise shows up at every turn.

We’ve also worked with large-scale public institutions like the Washington State Fair, Point Defiance Zoo, and Oregon Zoo. Each one needed something different—signage systems, campaign strategy, interactive exhibits—but all shared the same goal: stay relevant in a world where screens are competing for every second of attention. Our job was to make the IRL experience unforgettable. From ticketing flows to social content to wayfinding and menus—it’s all brand.