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Great ideas don’t care about titles. We thrive on collaboration—across roles, across offices, across disciplines. Our culture is built on respect, sharp instincts, and a shared belief that work should be thoughtful, inclusive, and just a little unexpected. Individually strong. Collectively unstoppable.
It’s not about tactics. It’s about truth. A brand is built by how you show up—consistently, creatively, intentionally—at every touchpoint. Print. Digital. Media. Out in the wild. And over time, through smart, evolving campaigns, that truth deepens. When everything aligns, you don’t just make an impression. You build momentum. Critical mass.
To Matt, less isn’t less—it’s honest. Clean lines, quiet confidence, and substance that doesn’t need spectacle. His design principles reflect his leadership style: thoughtful, focused, and grounded in what matters.
We’re not sales people, so our work has to stand on its own. As an independently owned, creatively led agency, we’ve built a structure that puts people and purpose at the center. Seven creative departments supported by strategic account teams and grounded project management. We employ 45–60 people annually, with most full-time and many long-tenured—an intentional model built for trust, consistency, and lasting impact.
Our core values aren’t just internal—they guide how we hire, lead, collaborate, and partner. They shape the way we show up, make decisions, and hold ourselves accountable. You’ll see them in how we work—and feel them in how we relate. And just a heads-up: don’t be surprised if we ask for your core values during the proposal phase. As much as you may be interviewing us, we’re doing the same. Shared values are where the best work begins.
Integrity First. We lead with honesty and transparency—always. From kickoff to launch, we make decisions with clarity, communicate openly, and act in the best interest of the work and the people behind it.
Every Voice Counts: Diverse perspectives lead to better ideas. Our strength comes from different backgrounds, skill sets, and industry experience—woven into one team. Collaboration isn’t a step in the process—it’s the foundation.
Anticipate the Need: We think ahead—using a mix of instinct, insight, and innovation. From AI tools and data models to old-school interviews and boots-on-the-ground research, we blend the new and the proven to spot what’s coming next. Whether it’s a shift in tone or a market shake-up, we stay proactive—so our partners lead the change, not chase it.
Everyone Is Here for a Reason: We’re a team on purpose. Each person brings something essential—skills, insight, and conviction. And just as we curate our team, we’re intentional about the clients we partner with. A wide range of voices, industries, and missions keeps our thinking sharp and our work original. That’s how we move as one: aligned, invested, and all in.
Founded in 2008 (while still at Nike).
Full-time since 2013.
Started in a drafty attic.
First office: 9 people in 301 sq. ft.
Key account won from a chairlift.
Longest client relationship: 11+ years.
Designer worked from a van for a year.
Projects launched in 19 countries.
Creative-led, not investor-driven.
No sales team. Just ideas.
Often pitch from trailheads.
We bleed orange. Go OSU.
Team includes tails.
Superpower: Observation.
Still believe in pencil and paper.
We hire humans, not rockstars.
We don’t compete—we differentiate. We create work that lights people up, built at the intersection of art, heart, and math. We stay on the offense: spotting patterns, listening hard, checking our egos, and learning out loud. As a research-based creative agency, we believe in the full cycle—study, plan, build, launch, test, revise, repeat. We move fast, think deeply, and keep pushing what’s possible.
We’re in it for the strategy, the design, and the storytelling. From lifestyle brands to startups, pro sports to nonprofits—we build from the ground up, across industries and time zones. If you like digging deep, thinking sharp, and making real things with real people, you might just belong here.
Our team stretches from Portland to Bend, Seattle to Sausalito—but Watson was never just about the walls. Deals often closed from a kayak, laptop in tow—because this life isn’t traditional. Ideas spark on ski lifts, lake docks, and in vintage trailers with kids splashing nearby.
We believe in doing great work—then hitting the trail. Remote or in-office, what matters is showing up with purpose and delivering with consistency. Work from the studio, the mountain, or the coast. Just bring your brain, your craft, and maybe a backup charger.
