Education & Career Brand Marketing

Higher Education Branding and Enrollment Marketing

From small private colleges to major public universities, we’ve partnered with institutions to help them stand out in a crowded field. At George Fox University, we launched the award-winning “Faith. Grit. Joy.” campaign—a statewide effort that increased visibility and positioned them as Oregon’s top private university. For Oregon Institute of Technology and Oregon State University, we built student-centric strategies and content that showcased career readiness and the full student experience. And for San Jose State, we branded and launched an entirely new college focused on sport, society, and social change.

Each project required more than good design. It took deep audience research, competitive audits, workshops, persona development, and messaging frameworks to clarify what made each institution different—and how to tell that story across web, video, digital campaigns, and print. We didn’t just deliver assets. We built a foundation for sustainable enrollment growth.

Workforce Development and Skilled Trade Marketing

We’ve spent nearly a decade helping the Oregon Apprenticeship Program grow into one of the most respected trades pipelines in the country. Our campaigns, websites, and regional outreach have helped increase enrollment across demographics and geographies—from the Willamette Valley to Eastern Oregon.

Along the way, we’ve supported partner organizations like EC Electric, Fortis Construction, and R&H to position themselves as top employers, designing recruitment strategies and collateral that connect with next-generation tradespeople. Our blend of industry insight and human-centered storytelling gives our clients a competitive edge in a time of national labor shortages. We don’t just advertise opportunity. We help people see their place in it.

Government and Public Sector Talent Campaigns

Public sector work takes a different kind of story. It’s not just about perks or prestige—it’s about purpose. We’ve partnered with organizations like the Oregon State Police, Washington County HR, and California Highway Patrol to reimagine recruitment campaigns from the ground up. These statewide efforts included everything from core messaging and campaign visuals to applicant tracking system integration and digital marketing strategies.

Our work for the Marion County and Washington County Sheriff’s Offices helped shift perception and build pride from within, while attracting diverse, qualified candidates from across the region. Whether it’s law enforcement, healthcare, or administration, we shape the narratives that make service-driven careers resonate.

Nonprofits, Mission-Driven Brands, and Career Pathfinding

Our career branding doesn’t stop at schools or agencies. We work with nonprofits and purpose-driven brands to help people find their calling. For example, we helped build the national rebrand for the Autism Society of America, positioned The Script as a career-building platform for diverse creatives, and created a long-term strategy for SetPath—an emerging mentorship nonprofit.

We also work with PRIDE Industries, Protec17 Union, and other mission-led clients to connect their internal culture with their public-facing brand, ensuring clarity, consistency, and cohesion across all touchpoints. Whether the goal is engagement, recruitment, or retention, we help turn mission into movement.