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Johnstone Supply has been a dominant force in the HVAC and industrial supply industry for decades. Recognizing the growing need for education and professional training, they launched Johnstone University to equip industry professionals with essential technical knowledge. Watson partnered with them to refine their educational platform, ensuring its branding, content, and digital presence aligned with the quality and reputation of Johnstone Supply.
We worked closely with the Johnstone team to define the core positioning of Johnstone University, ensuring that it reflected their expertise and commitment to professional development. By refining their messaging and marketing materials, we helped them create a compelling narrative around the value of continued education in the HVAC and plumbing industries.
To maximize impact, we designed an intuitive, engaging website for Johnstone University that made it easy for professionals to access courses, certifications, and training resources. The platform prioritized user experience, ensuring seamless navigation and clear calls to action that drove engagement and enrollment.
Johnstone University now serves as a key differentiator for Johnstone Supply, reinforcing their leadership in the industry. By providing high-quality education and training, they are not only strengthening their own brand but also elevating the standards of the entire industry.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
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Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
