Builders, Creators, and Communities

Branding Construction, Engineering, and Trades

Whether it’s cranes, concrete, circuits, or code, we’ve helped AEC firms clarify their value, modernize their image, and position for long-term growth. We’ve worked with giants like Fortis Construction—a key player behind the Apple campus—to refine their brand and employer positioning at a critical inflection point in their growth. For R&H Construction, the project centered around a milestone anniversary and leadership transition. Rather than reinvent, we helped them evolve—giving their beloved brand the polish and direction it needed for the next chapter.

Our rebrand of NessCampbell merged two legacy crane companies into a single Northwest powerhouse. The design nods to the industrial with elements inspired by dazzle camouflage, engineering schematics, and war-era utility graphics. Meanwhile, with Apollo Mechanical, EC Electric, and Trueline Infrastructure, the brief was broader: unify diverse teams, bolster sales, and create digital systems that function across job sites, offices, and geographies. From signage to sales decks, each touchpoint worked to communicate clarity, confidence, and consistency.

These brands don’t just live on hardhats and work trucks. They live in proposals, bids, recruiting materials, and billion-dollar RFPs. That’s why we built systems that scale—templates, tools, and platforms that help our clients tell their story clearly and consistently, whether in a boardroom or on a job site.

Architecture and Design Firms: Brand Systems That Elevate

From boutique firms to national practices, we’ve helped architects design their brands with the same care they give their buildings. Integrus Architecture came to us during a merger. The goal: unite two companies, preserve their strengths, and give the new entity clarity in a crowded field. The result was a complete identity system, website, positioning platform, and proposal strategy that honored legacy while building toward the future.

For firms like Scott Edwards (SEA), Emerick, PKA, FWD, and Jones Architecture, our work included everything from brand refreshes to messaging systems to site photography. In each case, the goal wasn’t to “elevate the brand”—it was to give teams better tools to win work, attract top talent, and tell their story with confidence. When architects work with us, they don’t get jargon. They get a partner who understands the nuance of vision, the weight of detail, and the business reality of standing out in an RFP stack.

We don’t just know architecture—we’ve built brands for the communities architects serve. That perspective gives us a unique edge in this space.

Branding Buildings: From Lease-Up to Long-Term Storytelling

We don’t just name and brand companies—we name and brand buildings, developments, and entire neighborhoods. Our work has helped lease up buildings like Rivage, Luella Q Street, Almr, Waterline, and Sanctuary—each with a unique identity that honors the site, the community, and the lifestyle it’s offering.

Take Almr, a project with Urban Development + Partners and Emerick Architects, where we developed a Scandinavian-inspired brand grounded in the strength of an old elm tree on site. For Luella, in Sacramento, we honored suffragist Luella Johnston through naming, brand narrative, and a commissioned mural—making the building itself part of the cultural fabric of the neighborhood.

Our lease-up strategies aren’t just window dressing. We’ve partnered with HR and relocation teams at Adidas, OHSU, Nike, and Daimler to help fill buildings with the right residents—from expats to executives. We understand how to market a lifestyle and a location—not just square footage.

Real Estate and Title Services That Stand Out

Real estate is personal—and so is real estate marketing. We’ve helped firms like The Amico Group elevate their brand to appeal to out-of-town executives and high-end buyers looking for more than just a square footage count. For WFG, one of the nation’s most respected title companies, we developed the Hello Campaign, a national media and messaging rollout designed to rehumanize a highly transactional industry. That work spanned internal brand alignment, digital campaigns, paid media, and PR—resulting in increased brand recognition and stronger engagement across all channels.

Our strength lies in translating trust, personality, and precision into brand systems and campaigns that perform—online, in print, and in the field. We know how to make you look sharp, sound confident, and show up in all the places your clients are already looking.

Placemaking and District Branding

We’ve branded billion-dollar buildings, boutique neighborhoods, and the builders behind both. Our work spans everything from helping Fortis Construction sharpen their employer brand, to repositioning Integrus Architecture after a major merger, to naming and launching new developments like Almr, Luella, and Rivage. We’ve worked with civic clients like Redmond, Oregon, where tourism branding helped fuel economic revitalization, and with architecture, engineering, and construction firms shaping the physical world every day. What makes us different? We don’t just live in one lane. We cross-pollinate. Working across sectors gives us sharper instincts, stronger tools, and a sixth sense for how to turn projects into platforms. This page is a look at the brands we’ve helped build—some made of steel, others of story, all with staying power.

Not every brand lives on a sign. Some live in a skyline—or a superblock. For the World Trade Center in Portland, our work has spanned a decade, covering digital, physical, and wayfinding systems to modernize how visitors experience the space. For the Lloyd District, we helped launch one of the first certified EcoDistricts in the world, developing the logo, messaging, and identity system that helped unify a fractured area and attract significant investment. From rebranding retail corridors to elevating real estate portfolios, we help developers and municipalities bring big ideas to life. Our projects include everything from interactive kiosks and digital platforms to public art and exterior signage. And whether we’re working with a city, a developer, or a private owner, the goal remains the same: make the place memorable, meaningful, and marketable.