Footwear & Apparel Brand Marketing

Branding for Global Footwear Icons

From the halls of Nike to direct-to-consumer startups, we’ve helped shape some of the most influential footwear stories of the past two decades. Our work with Nike spans 20+ divisions and includes global brand guidelines, product strategy, and custom shoe platforms like Nike iD. We helped Nike Athletic Training reconnect with its roots by honoring legends like Bo Jackson, while pushing into the future with high-impact campaigns across retail, digital, and event spaces. For Nike ACG, our work clarified the brand’s sustainability positioning and helped align messaging across product and internal audiences.

We’ve also partnered with Crocs to refine their identity and scale global brand consistency. Lane Eight asked us to help position them as a new kind of performance story—sustainable, stylish, and versatile. Oddball turned to us to build a cult brand for big feet with attitude. With Hevias, we built a luxury DTC brand from the ground up, complete with a strong logo system and clear go-to-market roadmap. Across all, our goal has been clear: craft brand identities that resonate and campaign strategies that move product.

Outdoor, Action Sports, and Heritage Gear

The outdoor market isn’t just a category—it’s a culture. From Korkers to Hi-Tec, Eddie Bauer to Dakine, we’ve helped heritage and performance brands build modern relevance without losing their soul. That often starts with brand positioning and packaging, like our retail refresh for Caldera or our shelf-ready strategies for Barracuda. It extends to campaign and go-to-market planning that connects the dots from product design to product demand.

When Evil Eye needed to localize for the U.S. market, we adjusted their messaging and influencer approach to resonate with stateside performance athletes. Clarino and Ariaprene—premium sustainable materials—turned to us for storytelling that would win over product teams at brands like Nike and Adidas. From brand architecture to launch strategy, we help performance gear brands reach the right audience with the right story at the right time.

Apparel & Lifestyle Brands With Staying Power

We help apparel brands define their voice and rally their people. Anthropologie needed a refined retail and digital experience that could elevate creativity and individuality—so we rebuilt their brand voice from the ground up. With Road Runner Sports, we turned running into a gamified community, integrating tech, retail, and reward loops.

For emerging performance brands like Romanov or Jumpshot Pro, we created go-to-market strategies and product campaigns that made the complex feel simple and compelling. Core Energy, a performance brand out of Japan, trusted us to translate decades of engineering into a U.S.-friendly narrative. In every case, we focused on what really moves apparel: clarity, confidence, and a brand experience that feels like belonging.

Product Campaigns and Go-To-Market Strategy

We don’t just build brands—we launch them. Whether it’s an Olympic campaign or a new training category, we’re built for the high-stakes moments where marketing meets product. Nike brought us in to help shape their EPIC training event, develop retail education systems, and roll out sustainability initiatives like Move to Zero. We’ve driven go-to-market strategies for new divisions, seasonal collections, and full category refreshes across Nike’s ecosystem.

Beyond Nike, we helped Arizona Snowbowl rebuild its reputation and reconnect with consumers through a mix of grassroots campaigns, storytelling, and community outreach. For startups and legacy brands alike, we specialize in product marketing that’s strategically aligned and creatively sharp. From asset development to rollout plans, we help make the leap from concept to conversion.