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Crocs is more than a casual footwear brand—it’s a global movement. Watson worked with Crocs to refine their brand identity, font selections, and logo geometry, ensuring a more cohesive and scalable look across all brand touchpoints.
By perfecting the proportions of the Crocs wordmark and aligning typography choices, Watson helped elevate the brand’s visual consistency while maintaining its fun, laid-back identity. These refinements provided Crocs with a stronger foundation for global expansion, allowing the brand to maintain its approachable aesthetic while strengthening its design credibility.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
