Visual Direction

Design only works if it works everywhere.

From Olympic campaigns to nonprofit rebrands to global law firm launches, our role often starts before the first asset is built. We lead with visual direction—creating scalable systems that give structure and flexibility to everything that follows.

That includes full brand and campaign guidelines, mood boards, style studies, and frameworks that ensure cohesion across touchpoints. We think in terms of ecosystems: What will this look like in a 15-second ad and on the side of a building? What’s the connective thread between your keynote slides, your internal comms, and the one billboard everyone will see?

Watson’s creative directors oversee design systems that scale—from daily-use social templates to Olympic-scale global launches—ensuring that every asset feels aligned, intentional, and unmistakably you.

Explore storytelling alignment in Key Messaging.

See pitch-ready design in Leadership Support.

Branding

This is where it all began. Matt got his start in New York at Lippincott—developing brand systems for Fortune 100s like BMW, Chevron, and Citi. Then came a decade at Nike, leading brand design across global product, retail, and sports marketing. That perspective is stitched into every brand we build today.

We approach branding as both an art and an operating system. Logos, color, type, icons, illustrations, voice—it’s all connected. Our work blends strategic positioning with design precision, creating identities that don’t just look good, but work—on packaging, in product, and across cultures and teams.

We also design for longevity. That means building robust guidelines, brand toolkits, and governance systems that help internal teams scale the brand consistently—even years after launch.

Explore system-level identity in Brand & Identity Design.

Digital Design

Graphic design doesn’t stop at the browser edge. We partner closely with our UI/UX team to craft digital experiences that are visually intuitive, branded to the pixel, and optimized for user behavior.

That includes social content systems, banner sets, landing pages, editorial layouts, and data visualizations—all styled to match your brand and structured to support web functionality.

Design and development teams work side by side to ensure every graphic choice has a purpose—whether that’s guiding a click, explaining a stat, or elevating a user’s first impression. It’s branding, UX, and storytelling all in one scroll.

See how it connects in Website Design.

Build smarter content flows with Email & Lifecycle Marketing and Search & Social Marketing.

Print & Packaging

From wine labels to coffee table books, Watson has always believed in the power of tangible design. We create printed materials that feel intentional, tactile, and built for the moment—and the shelf.

Our team designs for events, direct mail, sales tools, publications, and packaging across industries—from startup DTC to international food and beverage. We speak fluently in dielines, spec sheets, coatings, and prepress—and we collaborate directly with printers to make sure what you see is what you get.

We also believe that good print lives beyond the piece itself. We integrate type, voice, and structure in ways that translate brand personality onto the page—because a printed item should never feel like an afterthought.

Explore full-service options in Print & Packaging Design.

Bring language and layout together in Copywriting.

Experiential Design

Your space tells a story before anyone says a word.

We design immersive environments that make your brand tangible—whether it’s a retail experience, a trade show, a company headquarters, or a popup event. Our work has appeared in spaces for Nike, Starbucks, GE, Tender Loving Empire, Kaiser Permanente, and Lincoln—each one built to connect with people in the moment and in memory.

That includes signage systems, environmental graphics, branded touchpoints, custom swag, and photo/video backdrops. We also support wayfinding, floor plans, and interactive design integrations that guide and engage.

Every element is designed to feel intentional, human, and on-brand—even if the space only lives for a weekend.

Explore the full buildout in Event & Experience Design.

Capture the experience in Photography & Video.