Contact Us
Careers
FAQ
SmartLab’s mission to make STEM learning fun required engaging packaging and a strong retail presence to stand out in competitive toy aisles. Watson worked on brand refinement, product storytelling, and packaging design, ensuring the brand’s educational and interactive value was clearly communicated. The refined branding emphasized learning through play, aligning with SmartLab’s tagline: “The only limitation is your imagination.” By enhancing visual appeal, product messaging, and shelf presence, Watson helped SmartLab secure placements in major retailers like Target and Toys “R” Us, increasing visibility and consumer engagement. The refreshed brand positioning reinforced SmartLab’s leadership in the STEAM toy space, making it a trusted choice for parents and educators alike.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
