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Fatcork is dedicated to bringing the best grower Champagne from France to the U.S., offering a curated club membership experience. While their product quality was undeniable, their growth was limited by an outdated brand strategy and digital presence. Watson was brought in to refine Fatcork’s identity, enhance their digital marketing efforts, and build a strategic plan for club membership growth.
We started by conducting an extensive brand audit, analyzing customer behaviors, industry trends, and competitive landscapes. Our research uncovered key opportunities to optimize Fatcork’s messaging, visual identity, and customer experience. We developed a roadmap that included digital strategy enhancements, targeted campaigns, and retention systems to increase membership engagement.
Our work extended beyond marketing—Watson played a critical role in redefining the Fatcork experience. We crafted compelling messaging that emphasized Fatcork’s position as a leader in grower Champagne. We streamlined their digital experience, making it easier for customers to discover, subscribe, and engage with the brand. Our content strategy focused on storytelling, bringing the narrative of Champagne’s terroir and craftsmanship to life.
Fatcork’s club membership saw significant increases following the implementation of our strategic plan. Engagement rates improved, with higher retention and increased brand loyalty. Our work reinforced Fatcork’s status as a premier Champagne club, driving sustainable growth and positioning them as a go-to destination for grower Champagne enthusiasts.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
