Sound Design & Audio Strategy

If brand is the song, sound is the note that lingers.

People will forgive a blurry image. They won’t forgive bad sound. It’s one of the most overlooked elements in creative work—and one of the most powerful. Sound doesn’t just support the story; it is the story. It builds tension. Releases emotion. Signals trust. And when done right, it makes a brand instantly recognizable—without a single pixel on screen.

At Watson, we think about sound the same way we think about visual identity: as a system. Every click, voice, underscore, or ambient layer is part of a bigger sensory experience. Whether you need a cinematic score, a signature stinger, or just someone to make your podcast sound less like a garage recording, we’ve got ears on it.

Sound Design & Audio Strategy

If brand is the song, sound is the note that lingers.

People will forgive a blurry image. They won’t forgive bad sound. It’s one of the most overlooked elements in creative work—and one of the most powerful. Sound doesn’t just support the story; it is the story. It builds tension. Releases emotion. Signals trust. And when done right, it makes a brand instantly recognizable—without a single pixel on screen.

At Watson, we think about sound the same way we think about visual identity: as a system. Every click, voice, underscore, or ambient layer is part of a bigger sensory experience. Whether you need a cinematic score, a signature stinger, or just someone to make your podcast sound less like a garage recording, we’ve got ears on it.

The Sound of a Strategic Brand

We treat audio as more than an afterthought. It’s a core part of the creative build—designed with intent, executed with polish, and delivered with versatility. From scripting and voiceover direction to multichannel sound mastering, our process ensures your message sounds just as good as it looks.

Explore connected services in Copywriting & Messaging and Event & Experience Design.

Services


Audio Services We Offer

  • Custom Sound Design: From animation sweeps to subtle UI chimes, we craft original sound to elevate every frame. Think of it as mood, tone, and memory—distilled into a waveform.
  • Voiceover Casting & Direction: Finding the right voice takes more than a mic. We cast, script, and direct VO talent to match tone, pacing, and emotion—whether you’re recording a brand anthem or onboarding flow.
  • Music Licensing & Editing: We manage music selection with both creative and legal in mind. Whether it’s licensing a known track or building an original composition, we balance emotion with budget, rights, and longevity.
  • Mixing & Mastering: Audio needs to sound consistent across platforms—from AirPods to stadium speakers. We deliver mixes tailored to digital, broadcast, social, and in-person environments, always compliant and calibrated.
  • Audio Branding: From three-note mnemonics to full sound logos, we help your brand speak—literally. Audio branding creates stickiness, emotional recall, and a signature you can’t un-hear.
  • Podcast Production: We support branded podcasts from episode planning to post-production. That includes editing, scoring, leveling, and creative oversight—so your message carries clarity and character.
  • Ambient & Experiential Soundscapes: Sound can shape space. We create immersive audio for environments, from museum installations to retail experiences, designed to move people through moments with intentional sonic cues.

Micro Services

The wider the lens,
the sharper the view.

By intention, we work across industries—because depth matters, but so does breadth. Range fuels fresh thinking. Creative tension sparks better questions. And curiosity? That’s where the breakthroughs begin.

It's different here.

From Portland to Bend, Seattle to Sausalito—our teams are spread across the West Coast, nestled between forests, surf breaks, and the occasional volcano. The kind of landscape that fuels bold ideas and creative mischief.

Let's start at the beginning...

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