Social Media Marketing

Social media is where attention gets decided—one swipe at a time. In the middle of news cycles, personal updates, and endless scrolls, your brand needs to earn its place. Not by shouting louder, but by showing up with something real. Something worth noticing.

At Watson, we treat social not as a broadcast channel, but as an evolving conversation. A space where brands can connect, clarify, and occasionally surprise. Whether we’re launching a national campaign or supporting a quiet mission, our goal is the same: create content that aligns with real people, in real time.

Social marketing isn’t just distribution. It’s discovery. It’s community. It’s a chance to let your values speak louder than your taglines.

Social media is where attention gets decided—one swipe at a time. In the middle of news cycles, personal updates, and endless scrolls, your brand needs to earn its place. Not by shouting louder, but by showing up with something real. Something worth noticing.

At Watson, we treat social not as a broadcast channel, but as an evolving conversation. A space where brands can connect, clarify, and occasionally surprise. Whether we’re launching a national campaign or supporting a quiet mission, our goal is the same: create content that aligns with real people, in real time.

Social marketing isn’t just distribution. It’s discovery. It’s community. It’s a chance to let your values speak louder than your taglines.

Storytelling in Motion

More Than Content—It’s Conversation

In social, publishing is just the start. We listen. We respond. We read the comments—not just the metrics. Using social listening and reputation tools, we track sentiment, surface trends, and address emerging issues in real time.

For nonprofits and cause-based brands, we’ve used this approach to turn moments into movements—activating followers into funders, and community members into brand storytellers.

We also weave in influencer integration and UGC campaigns. Whether it’s a parent sharing their experience with your healthcare app or a micro-influencer leading a product walk-through, we co-create content that extends reach while feeling real.

Retargeting and remarketing strategies let us keep the conversation going—gently nudging the curious, the distracted, and the almost-ready with content that builds trust and lowers friction.

For B2B and internal audiences, we’ve helped brands reframe social as a leadership channel—highlighting team wins, culture stories, and thought leadership that drives recruiting and retention as much as lead generation.

Micro Services

The wider the lens,
the sharper the view.

By intention, we work across industries—because depth matters, but so does breadth. Range fuels fresh thinking. Creative tension sparks better questions. And curiosity? That’s where the breakthroughs begin.

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It's different here.

From Portland to Bend, Seattle to Sausalito—our teams are spread across the West Coast, nestled between forests, surf breaks, and the occasional volcano. The kind of landscape that fuels bold ideas and creative mischief.

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