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Watson was founded by a brand designer. Not a developer. Not an Account Manager. Design is the root system here—and identity is where we thrive. From global names like Disney to local B2B and B2C brands (and the underappreciated B2E in between), we’ve built identities that scale, flex, and stick. Stewarding a brand isn’t just about making it beautiful. It’s about making it work.
A good identity tells the truth. A great one helps people feel it.
Watson was founded by a brand designer. Not a developer. Not an Account Manager. Design is the root system here—and identity is where we thrive. From global names like Disney to local B2B and B2C brands (and the underappreciated B2E in between), we’ve built identities that scale, flex, and stick. Stewarding a brand isn’t just about making it beautiful. It’s about making it work.
A good identity tells the truth. A great one helps people feel it.
Brand guidelines are more than rules—they’re working tools. We develop visual and verbal systems that help teams apply your brand with clarity, confidence, and consistency. These aren’t documents that gather dust; they’re built to be used—daily, across departments, and by partners who need to get it right the first time.
Beyond the guide, we bring your brand to life through high-impact assets: business systems like cards, email signatures, and letterhead; presentation decks and pitch templates; social graphics, newsletters, advertising layouts, signage, and wayfinding. For clients evolving their digital presence, we often lead with creative direction and systematized web components — ensuring every touchpoint looks and feels unmistakably yours.
From Portland to Bend, Seattle to Sausalito—our teams are spread across the West Coast, nestled between forests, surf breaks, and the occasional volcano. The kind of landscape that fuels bold ideas and creative mischief.
