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Great Harvest needed a fresh take on its brand to stand out in the competitive artisan bread market. Watson reimagined the brand’s marketing approach, developing playful, pop-culture-driven campaigns that engaged a younger, digitally-savvy audience. By integrating humor and cultural relevance into promotional materials, the campaigns resonated across social media, in-store signage, and digital ads, creating excitement around Great Harvest’s signature breads and baked goods. In addition to brand positioning, Watson developed a user-friendly website that included a custom sandwich-ordering platform, specifically designed for corporate lunch orders. This innovative tool streamlined the ordering process, allowing office teams to build and customize sandwiches with Great Harvest’s fresh ingredients. The rebrand energized Great Harvest’s presence, increasing customer engagement and reinforcing its reputation as a fun, high-quality, and community-focused bakery.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
