New Leadership, New Momentum: Mike Terry Joins Watson as Director of Accounts and Growth

Portland, OR. May 13, 2025 — Watson Creative is proud to announce the addition of Mike Terry as our new Director of Accounts and Growth.

As the founder and CEO of Core Digital Consulting, Mike built a career on helping agencies forge relationships with some of the world’s most recognized brands—GE, Intel, Samsung, 7-Eleven, and many others. with this sentence As Vice President at Anvil Media, Mike managed digital and account teams while adding new accounts - including GE, 7-Eleven, GoodBelly, Portland State University and NW Natural.

Mike hit the ground running, already making an impact across several client engagements, including MODA Health and a growing list of accounts. He brings a thoughtful counterbalance to Matt Watson’s leadership approach, co-driving business strategy while overseeing the agency’s entire accounts team and key aspects of operations. Whether it’s setting the tone for client relationships or partnering on major pitches, Mike has quickly become a cornerstone of our growth vision.

This appointment comes on the heels of a milestone year for Watson—our 10-year anniversary in 2023, a company-wide rebrand, and the rollout of our new website. Each of these moments underscores our commitment to continual evolution: in our work, our people, and how we show up for our clients.

“Mike brings the rare combination of executive-level experience, client-savvy leadership, and an innate sense of what makes agencies thrive. He’s already elevating our team and our thinking,” said Matt Watson, Founder and CEO of Watson Creative.

The entire Watson team is energized by Mike’s presence and leadership. His role will be central as we scale both our creative impact and client relationships in 2025 and beyond.