YOUR CHALLENGE
So here we are, in a time when finding alternatives and making them function is considered cool and trendy. The auto industry’s recognition of fuel efficiency and environmental change is a definite step in the right direction, but an overall makeover of all industries seems necessary if we really want to make a positive impact. Guidelines for sustainability have been set, and it’d be helpful to your brand to understand them:
- Reduce the amount of materials required for production and use recycled post-consumer waste.
- Keep your end-product biodegradable; or in digital form instead of print
- Embrace the green route, and show it throughout your products and marketing efforts.
The biggest polluters (auto and aerosol) have been forced into a corner where they’re demanded to provide alternatives and solutions to the sources of pollution they cause.
“The public expects car manufacturers to step up and present technology in order to respond to [global warming] concerns”-NISSAN CEO CARLOS GHOSN
For everyone else, it’s about being a part of the frontline through innovation and accessibility to guide your brand’s transition into new markets of activists, responsible consumers, and eco-smart parents.
It shouldn’t be hard to convince you that your brand should keep an eye on this macro trend. Not only are you helping protect the environment, but you’re bringing a forward-thinking mindset that customers appreciate.
Bring thrill to sustainability and make a real difference in the world while you’re at it. Green fuels innovation, and by making your product or service more sustainable you’re only doing better for your brand and the world around you. Fix your focus on how your brand can make a difference and lead with it.
