From Rock Bottom to the Big Leagues
The profile didn’t sugarcoat the early years. There were moments when Watson Creative was operating on fumes—living off savings, teaching night classes, running on coffee and conviction. There were only two clients in the early days: a projector company and a home remodeling firm. No website. No marketing. Just referrals, handshakes, and the promise of better work.
And somehow, that was enough. One client led to another. One handshake led to a stadium.
A connection with the Kansas City Chiefs turned into a loyalty platform for NFL fans. That led to the 49ers, Broncos, Sounders, Bruins, and others. The studio began helping teams—and their fans—connect more deeply through digital experiences, game-day rewards, and content that actually meant something.
“That’s where I think our studio is different. What we offer isn’t just beautiful design—it hits the bottom line.” – Matt Watson
Beyond Sports
Yes, we’ve built platforms for major league teams. But 70% of our work lives outside the sports world. From building community platforms for hospitals and public agencies, to helping global nonprofits reimagine their identities, to redesigning education and healthcare campaigns—we’ve stayed industry-agnostic for a reason.
We’re drawn to clients with purpose. Brands that want to grow and do good. Projects that challenge us to learn something new and leave things better than we found them.
It’s part of what keeps the team sharp. As Matt said in the George Fox Journal, “Right now I’m working on a laundry company, a soda brand, and a hospital system. It’s weird stuff. But it’s so fun.”
