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We didn’t set out to just rebrand the Autism Society of America. We set out to build a smarter nonprofit.
ASA came to us with a big vision and an even bigger challenge: how do you create a cohesive, modern fundraising and engagement system for a national organization with 80+ autonomous chapters, all running on different tools, timelines, and technical abilities?
The answer—at least the one we arrived at together—was Salesforce. Not just as a CRM, but as the central nervous system for everything: donations, email outreach, advocacy, event registration, chapter collaboration, and real-time reporting. It had to work for the national team, the grassroots volunteers, and every stakeholder in between.
This wasn’t plug-and-play. It was design-thinking at the systems level.
Nonprofits often adopt Salesforce thinking it’s just a donor database or email tool. But when built with the right architecture and strategy, it can become a fundraising engine, a grassroots accelerator, and a truth-telling dashboard.
We started with a discovery workshop that brought everyone to the table: ASA, Salesforce, Liberty Mutual (a key partner), and Watson. From there, we ran audits across ASA’s 80+ chapters and conducted competitive research, pulling insights from nonprofits like Autism Speaks, The Nature Conservancy, and Boys & Girls Clubs of America. We also studied unconventional playbooks—like the Bernie Sanders campaign’s grassroots donation model—to rethink how chapters could organize around regional giving.
We mapped every user journey. We worked through privacy and compliance. We debated one-way vs. two-way syncs between the website and Salesforce. We met chapters where they were—some had entire digital teams, others were powered by one part-time volunteer. The only way forward was to build something modular, scalable, and accessible.
The biggest hurdle for most nonprofits? Dirty data. ASA was no exception. Fragmented donor records, duplicated entries, multiple chapter databases—these issues aren’t just annoying; they cost real dollars in missed fundraising opportunities and inefficiencies.
Together, we created a national data architecture that enabled clean, consistent, and centralized reporting. We implemented best practices for chapter-level integration, set up dashboards for visibility and control, and helped ASA embrace Salesforce as not just a tool, but a culture shift.
With this foundation, every campaign could be smarter. Every program could be evaluated in real time. Every dollar could go further.
The numbers speak for themselves:
In plain terms: ASA can now raise more money, make better decisions, run leaner, and respond faster.
