Print & Packaging Design

We’ve said it before—print has staying power. A well-designed label, brochure, or unboxing moment can linger long after the screen goes dark. At Watson, we treat packaging and print as an extension of your brand’s voice: tactile, tangible, and deeply strategic.

From limited-run coffee table books for the Olympics to premium packaging found on the shelves of Whole Foods, Target, and even the Museum of Modern Art, our work balances storytelling with structure. We manage dielines, paper specs, production, and sustainability considerations from end to end—ensuring that what you hand to a customer feels like it came straight from the heart of your brand.

Environmental & OOH Advertising

Some of the most powerful brand moments don’t happen on a screen—they happen in the wild. On the walk to work. In an airport terminal. Across the side of a building you’ve passed a hundred times. That’s the opportunity of out-of-home: to catch people where they are and connect in ways that feel both intentional and unexpected.

From Times Square takeovers to transit shelters across the West Coast, we design campaigns that turn public space into brand presence. But we don’t treat OOH as a silo. Our most effective work is built in sync with digital campaigns, social strategy, and broader brand systems—because impact comes from orchestration, not just exposure.

We also bring transcreation and accessibility into every phase of the process—so your message reaches more people, more meaningfully, across cultures, languages, and lived experience.

Event & Experience Design

A great event doesn’t end when the room clears. It lives on in memory, in photos, in the stories people tell afterward. From Olympic activations to SXSW launches, roadshows to corporate summits, we design branded experiences that connect—visually, emotionally, and strategically.

Our team handles everything from layout and signage systems to swag, agendas, and touchpoints. And we do it with your full brand in mind—making sure the way a guest enters, moves, and engages with your space is just as considered as your logo or website. Because a strong experience is your brand, fully alive.

Retail & Hospitality Branding

Retail and hospitality are where brands are put to the test—in real time, with real people. Whether it’s a coffee shop, a country club, or a global flagship store, we design environments that are immersive, intuitive, and unmistakably on-brand.

Matt got his start in this world—working on Niketowns, factory stores, Eddie Bauer, and Ben & Jerry’s—and it remains a specialty of ours. Most recently, our rebrand of Tamarisk Country Club in Palm Springs brought elegance, warmth, and clarity to an iconic destination. From signage and POS to uniforms, packaging, and space design, we bring cohesion to every guest-facing moment.

Brand Activations

The best brand moments don’t wait for an invitation—they show up. In unexpected places. At just the right time. Done well, an activation doesn’t feel like marketing—it feels like something you’re glad you didn’t miss.

We’ve helped brands do exactly that: mobile wine bars that stop traffic, surf vans that double as social hubs, tradeshow takeovers that pull focus from the main event. From Nike to niche spirits to outdoor gear startups, our activations are built to connect—live and in real time.

We handle everything from the creative concept to the day-of logistics, swag kits, staffing, and post-campaign content—so your activation lives on long after the last guest walks away.

Wayfinding & Signage Systems

Wayfinding isn’t just about getting from A to B—it’s about creating a sense of place. For campuses, clinics, office parks, and public spaces, we design signage systems that guide clearly and express brand identity with precision.

We’ve created ADA-compliant signage for corporate HQs, designed iconography systems for major healthcare facilities, and developed mapping strategies for premium residential and higher-ed environments. Every sign is an opportunity to reinforce your brand’s tone, personality, and presence—and we treat it that way.